Last night was the start of another college basketball season but people still talk about the run of the Butler Bulldogs to last year’s championship game. USA Today reported on the benefits Butler is receiving from playing in last year’s final. Among them are new sponsorship agreements, increased enrollment and opportunities to attract better basketball recruits. Some of these benefits have been studied exclusively in the literature.
What I found interesting was a quote by Coach K.
After the championship game, he said, “Everything that’s good about Butler, which are so many things, will now have a chance to be seen in many areas, not just basketball. So what can that do for a school that’s really good? I just think it’s scary good.”
This speaks to more of a dramatic change for Butler. The question is can and how does the university sustain its momentum. In a similar context, schools such as Boise State and TCU that are having success in this year’s college football season are/will face the same challenges.