Sponsorship has become an increasingly important revenue source for sport around the world. One of the primary benefits of sport sponsorship is the increased visibility that sponsors get, much of which comes from television. I have been looking into estimates of television viewership recently, and came across a very interesting article in The Independent. It seems that FIFA’s claim that a billion people watched the 2006 World Cup was, er, somewhat exaggerated. An independent analysis of World Cup viewership found that the verifiable number was 260 million. Only off by a factor of 4.
Where did this bogus number of one billion viewers come from? According to The Independent:
The company ultimately responsible for compiling World Cup TV data is Infront Sports and Media, based in Zug, Switzerland, and whose chief executive is Philippe Blatter, nephew of Fifa’s president, Sepp Blatter.
I am shocked! Shocked I say!